![]() Now the thread has turned from "Oooh, Marvel's new original film is super risky!" to "Oooh, the mere $191 million opening weekend of Avengers: Age of Ultron shows audiences are tiring of the same-old-thing/connected universe!" The pundit press spent so many years swearing that the likes of Ratatouille and Up were going to be flops because of how unconventional they were only to turn around and predict doom for Cars 2 because it was so conventional and not likely-to-be-critically-acclaimed. Offhand, and I've been guilty of this in the past as well, I'd wager betting against Marvel at this point is like betting against Pixar. There has been a lot of talk of late about how Ant-Man might be Marvel's first post- Incredible Hulk disappointment or what-not. ![]() That's as many "new" films as Marvel had in all of Phase One, a period when Paramount was their chief distributor and marketing studio, but that's a discussion for another day. ![]() Strange, Black Panther, Captain Marvel, and the new Spider-Man movie. We'll get Captain America: The War Between the Capes (what I'd pay for an initial teaser done up like a Ken Burns documentary), Guardians of the Galaxy 2, and Thor: Ragnarok (Lord help me, but I now know how to spell "Ragnarok"). Ant-Man (which allegedly is a Phase 2 epilogue) will be the first of several non-sequels that will make up Phase 3 as we head towards Avengers: Oh Crap, Thanos Got Stones part I and part II. At the time last August, Guardians of the Galaxy was their first original film since Captain America: The First Avenger three years prior. The so-called Phase 2 was mostly sequels to the popular Phase 1 pictures ( Iron Man 3, Thor 2, and Captain America 2) along with Guardians of the Galaxy. Marvel's Phase 2 was relatively light on original films. The poster resembles the general layout of the main theatrical one-sheet for the first Iron Man as well as (to a lesser extent) the likes of Guardians of the Galaxyand Captain America: The First Avenger. Even though it reads "from the studio that brought you Guardians of the Galaxy," the Ant-Man poster is clearly attempting to remind audiences of the first Iron Man. That's not an insult mind you, because sometimes you have to go with what works. ![]() It's also textbook Marvel to an almost comical degree. There are no weird character poses squeezed into the corner of the frame, and no one is farting an explosion. It's not quite floating heads, and they deserve brownie points for including basically the whole cast in the theatrical one-sheet. It's perfectly fine, with its title hero heroically standing (ironically) tall while his supporting cast (and said hero outside of the suit) surrounds him in a vague bubble fashion. Walt Disney and Marvel dropped an Ant-Man theatrical poster this morning. ![]()
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